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Title
Japanese: 
English:Strategic alliances: a new perspective on coordination viewpoint and new mapping aid 
Author
Japanese: Kasmai Majid, 飯島 淳一.  
English: Kasmai Majid, Iijima Junichi.  
Language English 
Journal/Book name
Japanese: 
English:International Journal of Business Performance Management 
Volume, Number, Page Vol. 1    No. 4    pp. 417-432
Published date May 2004 
Publisher
Japanese: 
English:Inderscience 
Conference name
Japanese: 
English: 
Conference site
Japanese: 
English: 
Abstract Intense global competition is forcing corporations to examine different strategies for developing new capabilities. Strategic alliances allow firms to refresh their competitive strategies in response to globalisation. Presently the number of strategic alliances is growing. In this paper, several categorisations of strategic alliances are reviewed. Based on these categorisations, a new perspective on coordination viewpoint for strategic alliance is proposed. The goal, activity, actors, and interdependence in an alliance are defined. For selecting the type of alliance, the concept of an MTM space is introduced.

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