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Title
Japanese: 
English:Factors that Elicit Human Affects: Affective Responses among Japanese Adults 
Author
Japanese: 唐 欽, 梅室 博行.  
English: Qin Tang, Hiroyuki Umemuro.  
Language English 
Journal/Book name
Japanese: 
English:Journal of Japan Industrial Management Association 
Volume, Number, Page Vol. 62    No. 6    pp. 311-322
Published date Feb. 15, 2012 
Publisher
Japanese: 
English:Japan Industrial Management Association 
Conference name
Japanese: 
English: 
Conference site
Japanese: 
English: 
File
Official URL http://ci.nii.ac.jp/naid/110009419678
 
Abstract Demand is growing for design of services and products that provide affective experiences. Recent studies have indicated people tend to enjoy services or products that can engender affects (emotions, moods and feelings). A number of studies have investigated the relationships between design parameters and human affects, while some others were concerned with how to design affect-eliciting services and products. However, few studies have specifically examined what the essential elements that elicit human affects may be. The purpose of this study is to therefore find general factors contributing to the generation of human affects. First, free narrative descriptions about things or experiences that could elicit affects are collected from participants and analyzed to extract the elements contributing to the generation of human affects. Second, a questionnaire-based investigation was conducted to validate the elements extracted. Factor analysis was employed to investigate the factor structure of the extracted elements. Results showed that the extracted affective elements could be grouped into eight factors, named “affective factors.” Meanwhile, the relationship between affect and affective factors was validated using correlation analysis. The results of this study suggest possible ways to elicit human affects while also serving as a reference tool for designers of products and services.

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