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Title
Japanese: 
English:Mobile Apps in Flood Disasters: What Information do Users Prefer? 
Author
Japanese: リーラワット ナット, Pee L. G., 飯島 淳一.  
English: Natt Leelawat, L. G. Pee, Junichi Iijima.  
Language English 
Journal/Book name
Japanese: 
English:Proceedings of the 12th International Conference on Mobile Business 
Volume, Number, Page        
Published date Aug. 14, 2013 
Publisher
Japanese: 
English:AIS Electronic Library 
Conference name
Japanese: 
English:The 12th International Conference on Mobile Business (ICMB 2013) 
Conference site
Japanese:ベルリン 
English:Berlin 
Official URL http://aisel.aisnet.org/icmb2013/15/
 
Abstract Mobile applications have prompted new interest due to its potential in efficiently supporting information gathering during floods. In order to improve the usage of mobile applications during flood disasters, a guideline for flood mobile applications is needed. Based on a field study of mobile applications used in 2011 Thailand Floods and interviews with developer and users, this study identifies what users prefer to know via mobile applications and investigates their impact on the download number of mobile applications. This is one of the first empirical studies on flood mobile applications and contributes to research by focusing on the information aspect of users’ preference and its effect on the success of mobile applications. It also contributes to practice by providing suggestions to mobile application developers with regard to users’ preference.

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