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Title
Japanese:スーパーマーケットで客はどう動く？ --顧客動線分析とエージェントシミュレーションからわかること-- 
English:How do customers move in a supermarket?: Based on customer flow line analysis and an agent simulation 
Author
Japanese: 藤野俊樹, 北澤正樹, 山田隆志, 高橋雅和, 山本学, 吉川厚, 寺野隆雄.  
English: Toshiki Fujino, Masaki Kitazawa, Takashi YAMADA, Masakazu Takahashi, Gaku Yamamoto, atsushi yoshikawa, Takao Terano.  
Language Japanese 
Journal/Book name
Japanese:第5回社会システム部会研究会資料 
English: 
Volume, Number, Page Vol. 5        pp. 57-68
Published date Mar. 5, 2014 
Publisher
Japanese:計測自動制御学会 
English: 
Conference name
Japanese:第5回社会システム部会研究会 
English: 
Conference site
Japanese:沖縄県石垣市 
English: 
Official URL http://www.socsys.org/symposium005/
 
Abstract This thesis addresses a new behavioral model of customers which aims at grounding both actual purchasing and pedestrian behaviors in a supermarket. For this purpose, firstly we observe customer’s flow line with Radio Frequency Identification and analyze the Point of Sales data together with those obtained from the field survey. The main findings are that we can classify customers by flow line and that migratory behavior has redundancy. Based on them, we develop a model and pursue computational experiments. As a result, we confirm that reproducibility has improved to some extent.

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