It is possible to evaluate visual information using pupillary changes caused by mental activity. In this paper, the possibility of evaluation T. V. programs are examined, by the measurement of dynamic pupillary changes, blinking and subjective evaluations. The primary factors of pupillary changes is derived, for evaluating images of T. V. programs from questionnaire surveys. As results, in dynamic evaluation, there is correlation between pupillary changes and subjective evaluation. There is a correlation between pupillary changes and subjective dynamic evaluation. And in evaluating images of T. V. programs, there is a significant correlation between pupillary changes and the factor of 'Potency', between blinking and 'Activity', and between subjective evaluation and all three factors.