Incorporating Choice Dynamics in Models of Consumer Behavior

Publication Information

Title

Japanese:
English:	Incorporating Choice Dynamics in Models of Consumer Behavior

Author

Japanese:	McAlister LEIGH, Rajendra SRIVASTAVA, Joel HOROWITZ, Morgan JONES, Wagner KAMAKURA, Jack KULCHITSKY, Brian RATCHFORD, Gary RUSSELL, Fareena SULTAN, 屋井鉄雄, Doyle WEISS, Russ WINER.
English:	McAlister LEIGH, Rajendra SRIVASTAVA, Joel HOROWITZ, Morgan JONES, Wagner KAMAKURA, Jack KULCHITSKY, Brian RATCHFORD, Gary RUSSELL, Fareena SULTAN, Tetsuo YAI, Doyle WEISS, Russ WINER.

Language

English

Journal/Book name

Japanese:
English:	Marketing Letters

Volume, Number, Page

Vol. 2(August) pp. 241-252

Published date

1991

Publisher

Japanese:
English:

Conference name

Japanese:
English:

Conference site

Japanese:
English: