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Title
Japanese:ペルソナとシナリオによる建設コンサルタントのダイバーシティ推進施策立案 
English:An HCD Approach to Derive Diversity Promoting Measures at a Construction Consulting Firm 
Author
Japanese: 山田 菊子, 瀬尾 弘美, 石井 桂, 岩岡 由季子, 岡村 美好.  
English: Kiko Yamada-Kawai, Hiromi Seo, Katsura Ishii, Yukiko Iwaoka, Miyoshi Okamura.  
Language Japanese 
Journal/Book name
Japanese:人間中心設計 
English:Bulletin of Human Centered Design Organization 
Volume, Number, Page Vol. 13    No. 1    pp. 1-10
Published date May 31, 2017 
Publisher
Japanese:人間中心設計推進機構 
English:Human Centered Design Organization 
Conference name
Japanese: 
English: 
Conference site
Japanese: 
English: 
DOI https://doi.org/10.34404/hcd.13.1_1
Abstract The construction industry in Japan, one of the most male-dominant industries has been suffering from discontinuation of the employees, especially women civil engineers, and started preparing strategies which are not fully utilized. The authors proposed a human-centered design approach that employs interview, persona and scenario to derive measures which suit employees’ needs, along with a learning program to help company personnel conduct surveys and analysis so that they can revise the measures by themselves in a timely manner. A case study was conducted at a leading construction consulting firm of approximately 1,400 employees. With assistance of researchers, eleven interviews were conducted and analyzed by the personnel. Analysis derived three personas and scenarios of typical employees who face difficulty in continuing their works. Fifty-three including 36 new measures were derived to solve 36 groups of problems. Results proved that the approach was effective in deriving measures, and the program implemented in this case study was also effective for the personnel to obtain these results. However the uniformity of the interview methods such as the usages of the interview form, interviewers’ attitudes towards interviewees and estimation of the effectiveness of measures prior to their actual implementation are remained to be discussed.

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