China has been acknowledged as an important emerging market by the Japanese inbound tourism industry. This study is intended as an investigation of the travel product from China to Japan. The main conclusions could be summarized as (1) inbound tourism from China to Japan keeps increasing, the proportion of it is still small; (2) Tokyo Area is the most common way to combine the local districts; there is a trend that the travel products are diversifying. (3) Various descriptions are used to construct the image of the traveling to Japan. The expression of the product has become to emphasize on the depth and width.
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