The Mascot of 2018 Pyeongchang Winter Olympic Games in Korea will be suggested through a feeling assessment analysis. Firstly, history, kinds and colors of the mascots was researched. For verifying traits of characters, feeling of ten popular characters, the mascot of 88 Seoul summer Olympic (Hodori), and 2018 Pyeongchang Winter Olympic mascot were estimated by Semantic Differential (SD) Method. Moreover, concepts of Pyeongchang Winter Olympic mascot and products of character were investigated. Based on the result of the research, the mascot was designed and the design applied to products of characters as an example. As a result, animal characters were preferred as the mascot, a penguin was selected as the mascot by subjects among other animals. In addition, energetic traditional characters were pursued and bright bluish colors were preferable as the mascot's. For 2018 Pyeongchang Winter Olympic mascot and products of the mascot, those features must be considered.
各種検索
サポート
ヘルプ