Autonomous Sensory Meridian Response (ASMR) is a spontaneous sensory phenomenon in which individuals experience unusual, pleasurable tingling sensations in the head, back of the neck or other areas in response to particular visual and auditory stimuli. Currently, stimuli that are being used to elicit the ASMR response include fingernail tapping, whispering, breathing and slow movements. This phenomenon is difficult to observe, however, as it has no outward manifestation and does not occur identically for all persons. There is currently no research on the relationship between the triggering stimuli of ASMR and their corresponding brain activity. In this study, we aim to measure the ASMR response using Electroencephalogram (EEG) to evaluate the effect of ASMR on a person’s cognitive state.
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