Public goods, from tangible properties to intangible services, benefit all. They are produced or maintained through widespread participation in public goods provision. Low participation rates are therefore a looming threat that has motivated countless searches for ways to elicit participation. Recent theory suggests that social networks, as woven by personal relationships, are instrumental. We organized a social dilemma game experiment to investigate whether player participation in public goods provision depends on the global characteristics of social networks or the ability to freely choose among local public goods within a player’s network neighborhood. Our results demonstrate the importance of the latter factor, thus favoring bottom-up public goods provision that gives individuals a say in decision-making.