<p>Living labs make it possible to create highly aligned service to the users real context of use. However, motivation of the users to participate in the process is not clear. We therefore conducted a field study to understand the meanings of participating in the living lab for the purpose to enhance the value of the living lab. Our study showed that users had derived diverse meanings from the dialogue in the living lab; the living lab enables participants to broaden their perspective, gain self-knowledge, as well as to serve other people to satisfy their need.</p>
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