"Supimmas Thienhirun","A Cross-Cultural Study between Thais and Japanese for Food-Related Industry",,,,,,,2017,Sept. "スピムマス テヒラン","食品関連産業におけるタ イ人と日本人の異文化研究",,,,,,,2017,Sept. "Supimmas Thienhirun","A Cross-Cultural Study between Thais and Japanese for Food-Related Industry",,,,,,,2017,Sept. "Supimmas Thienhirun,su-lin chung","Attributes Influencing on Customer Satisfaction and Return Intention for Thai Restaurants in Japan",,"Proceedings of the Society of Interdisciplinary Business Research Conference",,,,"pp. 1-10",2017,June "Supimmas Thienhirun,Su-lin CHUNG","Influence of List of Values on Customer Needs, Satisfaction, and Return Intention in Ethnic Restaurants",,"Journal of Hospitality Marketing & Management",,"Vol. 26","No. 8","pp. 868-888",2017,May "Supimmas Thienhirun,su-lin chung","Consumer Attitudes toward cross-cultural products in convenience stores: A case study of Japanese food in Thailand","APMS (Advances in Production Management Systems) 2015","Advances in Production Management Systems: Innovative Production Management Towards Sustainable Growth","Springer"," Proceedings, Part I",,"pp. 129-135",2015,Sept.