@inproceedings{CTT100605374,
  author = {Kyoichi Kijima and Santi Novani},
  title = {Symbiotic Hypergame Analysis of Value Co-Creation Process in Service System},
  booktitle = {},
  year = 2010,
}

@inproceedings{CTT100605375,
  author = {Kyoichi Kijima and Santi Novani},
  title = {Value Co -Creation Model of Service Innovation: Symbiotic Hypergame Analysis},
  booktitle = {},
  year = 2010,
}