@inproceedings{CTT100644634,
  author = {Kyoichi Kijima and Timo  Rintamki and Lasse  Mitronen},
  title = {Value Orchestration Platform: Model and Strategies},
  booktitle = {Proceedings of 1st International Conference on Human Side of Service Engineering},
  year = 2012,
}

@inproceedings{CTT100644635,
  author = {Timo  Rintamki and Lasse  Mitronen and Kyoichi Kijima},
  title = {Value co-creation in cross-channel service contexts: A service science perspective},
  booktitle = {Proceedings of 1st International Conference on Human Side of Service Engineering},
  year = 2012,
}