"Hirotaka Aoki","Nomura Securities",,"In A. Bird (Eds), <I>Encyclopedia of Japanese Business and Management</I>, Routledge, London.","In A. Bird (Eds), <i>Encyclopedia of Japanese Business and Management</i>, Routledge, London.",,,"pp. 337-339",2002,
"Hirotaka Aoki,Kenji Itoh","Analysis of information acquisition quantity and strategy in reading printed advertisements affected by television commercials",,"Journal of Japan Industrial Management Association",,"Vol. 53","No. 5","pp. 397-409",2002,
"Hirotaka Aoki,Kenji Itoh","Analysis of information acquisition quantity and strategy in reading printed advertisements affected by television commercials",,"<I>Proceedings of the 43rd Annual Conference of Japan Ergonomics Research Society</I>",,,,"pp. 482-483",2002,
"Hirotaka Aoki,Kenji Itoh","Analysis of viewer’s perceived information from television commercial by use of eye tracking data combined with auditory information",,"<I>Japanese Journal of Ergonomics</I>",,"Vol. 38","No. 1","pp. 8-21",2002,
"Hirotaka Aoki","Analysis of creative task while designing of print advertisment",,"平成14年度日本経営工学会秋季研究大会予稿集",,,,"pp. 254-255",2002,