@article{CTT100656995, author = {Hirotaka Aoki and Kenji Itoh}, title = {Analysis of cognitive processes during viewing of television commercials based on semantic structure of scenes and eye movement data}, journal = {Journal of Japan Industrial Management Association}, year = 2001, } @inproceedings{CTT100667922, author = {Aoki, H. and Itoh, K.}, title = {Eye-tracking Analysis of Cognitive Processes to Television Commercials Affected by Auditory Information}, booktitle = {Proc. of the 16th International Conference on Production Research}, year = 2001, } @inproceedings{CTT100656996, author = {Hirotaka Aoki and Kenji Itoh}, title = {Analysis of influences of aural information on viewers' cognition during viewing television commercials by use of eye tracking technique}, booktitle = {Proceedings of the 42nd Annual Conference of Japan Ergonomics Research Society}, year = 2001, } @inproceedings{CTT100667923, author = {Aoki, H. and Itoh, K.}, title = {Eye-Tracking Analysis of Priming Effects of Prewached Television Commercials on Reading Patterns of Printed Advertisements}, booktitle = {Proc. of the 9th Internationl Conference on Human-Computer Interaction}, year = 2001, }