@article{CTT100656995,
author = {Hirotaka Aoki and Kenji Itoh},
title = {Analysis of cognitive processes during viewing of television commercials based on semantic structure of scenes and eye movement data},
journal = {Journal of Japan Industrial Management Association},
year = 2001,
}
@inproceedings{CTT100667922,
author = {Aoki, H. and Itoh, K.},
title = {Eye-tracking Analysis of Cognitive Processes to Television Commercials Affected by Auditory Information},
booktitle = {Proc. of the 16th International Conference on Production Research},
year = 2001,
}
@inproceedings{CTT100656996,
author = {Hirotaka Aoki and Kenji Itoh},
title = {Analysis of influences of aural information on viewers' cognition during viewing television commercials by use of eye tracking technique},
booktitle = {Proceedings of the 42nd Annual Conference of Japan Ergonomics Research Society},
year = 2001,
}
@inproceedings{CTT100667923,
author = {Aoki, H. and Itoh, K.},
title = {Eye-Tracking Analysis of Priming Effects of Prewached Television Commercials on Reading Patterns of Printed Advertisements},
booktitle = {Proc. of the 9th Internationl Conference on Human-Computer Interaction},
year = 2001,
}