@book{CTT100451372,
  author = {Hirotaka Aoki},
  title = {Nomura Securities},
  publisher = {In A. Bird (Eds), <i>Encyclopedia of Japanese Business and Management</i>, Routledge, London.},
  year = 2002,
}

@article{CTT100656974,
  author = {Hirotaka Aoki and Kenji Itoh},
  title = {Analysis of viewer’s perceived information from television commercial by use of eye tracking data combined with auditory information},
  journal = {<I>Japanese Journal of Ergonomics</I>},
  year = 2002,
}

@article{CTT100656991,
  author = {Hirotaka Aoki and Kenji Itoh},
  title = {Analysis of information acquisition quantity and strategy in reading printed advertisements affected by television commercials},
  journal = {Journal of Japan Industrial Management Association},
  year = 2002,
}

@inproceedings{CTT100467302,
  author = {Hirotaka Aoki},
  title = {Analysis of creative task while designing of print advertisment},
  booktitle = {平成14年度日本経営工学会秋季研究大会予稿集},
  year = 2002,
}

@inproceedings{CTT100656978,
  author = {Hirotaka Aoki and Kenji Itoh},
  title = {Analysis of information acquisition quantity and strategy in reading printed advertisements affected by television commercials},
  booktitle = {<I>Proceedings of the 43rd Annual Conference of Japan Ergonomics Research Society</I>},
  year = 2002,
}