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Title
Japanese:ABSによる顧客間相互作用がロイヤリティ形成に与える影響の分析 
English:ABS for Analyze the Effect of Customer Interaction for Brand Loyalty 
Author
Japanese: 田中祐史, 山本学, 吉川厚, 寺野隆雄.  
English: Yuji Tanaka, Gaku Yamamoto, atsushi yoshikawa, Takao Terano.  
Language Japanese 
Journal/Book name
Japanese:第4回知識共有コミュニティワークショップ論文集 
English: 
Volume, Number, Page         pp. 49-52
Published date Dec. 10, 2011 
Publisher
Japanese:情報社会学会 
English: 
Conference name
Japanese:第4回知識共有コミュニティワークショップ―インターネット上の知識検索サービス研究― 
English: 
Conference site
Japanese:仙台 
English: 
Official URL http://www.infosocio.org/cfp_workshop_a2011.html
 
Abstract The interaction between a company and customers has been important to build brand loyalty which affects the decision making of customers. On the other hand, the interaction between customers is now considered to become more important because of the popularization of the Internet. For this background. We analyze the effect of the interaction between customers on brand loyalty by agent-based approach. We build a simulation model with product companies and consumers. While the companies promote their own products. The consumers exchange information by words of mouse and decide to buy. We analyze the effects by comparing the simulation results between with and without interactions.

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