Home >

news Help

Publication Information


Title
Japanese:エージェントシミュレーションによる複数店舗間のポイントサービスと値引き戦略の分析 
English: 
Author
Japanese: 田中祐史, 山田隆志, 山本学, 吉川厚, 寺野隆雄.  
English: Yuji Tanaka, Takashi YAMADA, Gaku Yamamoto, atsushi yoshikawa, Takao Terano.  
Language Japanese 
Journal/Book name
Japanese:第39回知能システムシンポジウム資料 
English: 
Volume, Number, Page         pp. 197-202
Published date Mar. 15, 2012 
Publisher
Japanese:計測自動制御学会 
English: 
Conference name
Japanese:第39回知能システムシンポジウム 
English: 
Conference site
Japanese:千葉 
English: 
Official URL http://www.sice.or.jp/~i-sys/is39/
 
Abstract It is well-known that point card service and discounting strategy are effective methods for severe retailer competition. However, over-discounting does not have more corporate profits than expected when letting a retailer acquire more customers and, on the contrary, sometimes may lead to bankruptcy. Therefore, it is important to know what kind of point card service and discounting strategy is effective for retailers to survive and increase operating profits. We develop an agent-based simulation model of price competition between retailers using point cards service and discounting strategy to analyze under which conditions the retailer can survive.

©2007 Tokyo Institute of Technology All rights reserved.