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Title
Japanese: 
English:Understand learning style by eye tracking in slide video learning 
Author
Japanese: 曹 建霞, 西原 明法.  
English: Jianxia Cao, Akinori Nishihara.  
Language English 
Journal/Book name
Japanese: 
English:Journal of Educational Multimedia and Hypermedia 
Volume, Number, Page Volume 21    No. 4    pp. 335-358
Published date Nov. 2012 
Publisher
Japanese: 
English:Association for the Advancement of Computing in Education (AACE) 
Conference name
Japanese: 
English: 
Conference site
Japanese: 
English: 
Abstract More and more videos are now being used in e-learning context. For improving learning effect, to understand how students view the online video is important. In this research, we investigated how students deployed their attention when they learn through interactive slide video in the aim of better understanding observers’ learning style. Felder and Silverman’s learning style scale was applied to identify learner’s learning preference. Participants’ eye movement was recorded in an eye-tracking lab. “Eye-mind” assumption was supported by a mild correlation between posttest score and viewing ratio. Different viewing behavior of different learners with strong and intermediate visual learning preference was investigated. Some eye movement metrics like fixation time, speed and direction related to global and sequential learning style were investigated. The result showed a high consistence with corresponding learning style characteristics, which provides another way to verify the validity of learning style. Possible applications such as incorporating with adaptive learning management system are discussed.

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