Eye Tracking Analysis for Unconscious Processes of Information Gathering from Television Commercials

Publication Information

Title

Japanese:	Eye Tracking Analysis for Unconscious Processes of Information Gathering from Television Commercials
English:	Eye Tracking Analysis for Unconscious Processes of Information Gathering from Television Commercials

Author

Japanese:	青木洋貴, 伊藤謙治.
English:	Hirotaka Aoki, Kenji Itoh.

Language

English

Journal/Book name

Japanese:
English:	Proceedings of the 33rd European Marketing Academy Conference

Volume, Number, Page

CD-ROM pp. 7 pages

Published date

May 2004

Publisher

Japanese:
English:

Conference name

Japanese:
English:

Conference site

Japanese:
English:	Murcia