情報獲得量および方略に基づくテレビ広告の印刷広告閲読に与える影響分析

Publication Information

Title

Japanese:	情報獲得量および方略に基づくテレビ広告の印刷広告閲読に与える影響分析
English:	Analysis of information acquisition quantity and strategy in reading printed advertisements affected by television commercials

Author

Japanese:	青木洋貴, 伊藤謙治.
English:	Hirotaka Aoki, Kenji Itoh.

Language

Japanese

Journal/Book name

Japanese:	日本経営工学会論文誌
English:	Journal of Japan Industrial Management Association

Volume, Number, Page

Vol. 53 No. 5 pp. 397-409

Published date

2002

Publisher

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English:

Conference name

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Conference site

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