注視点データとシナリオ記述に基づくテレビ広告の認知態度分析

Publication Information

Title

Japanese:	注視点データとシナリオ記述に基づくテレビ広告の認知態度分析
English:	Cognitive Attitudes to Television Commercials Based on Eye-tracking Analysis Combined with Scenario Description

Author

Japanese:	青木洋貴, 伊藤謙治.
English:	Hirotaka Aoki, Kenji Itoh.

Language

Japanese

Journal/Book name

Japanese:	人間工学
English:	Japanese Journal of Human Factors/Ergonomics

Volume, Number, Page

Vol. 36 No. 5 pp. 239-253

Published date

2000

Publisher

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English:

Conference name

Japanese:
English:

Conference site

Japanese:
English:

DOI