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Title
Japanese:RTBにおけるオークションモデルに関する研究 
English:Study on Auction Model in RTB 
Author
Japanese: 鍋田武頼, 山本学, 吉川厚, 寺野隆雄.  
English: Takeyori Nabeta, Gaku Yamamoto, atsushi yoshikawa, Takao Terano.  
Language Japanese 
Journal/Book name
Japanese:第4回社会システム部会研究会資料集 
English: 
Volume, Number, Page Vol. 4        pp. 57-60
Published date Sept. 10, 2013 
Publisher
Japanese:計測自動制御学会 
English: 
Conference name
Japanese:第4回社会システム部会研究会 
English: 
Conference site
Japanese:東京都 
English: 
Official URL http://www.socsys.org/symposium004/
 
Abstract As for the frame of the Web advertisement, dealings are conducted in real time today. It is called RTB：Real Time Bidding. In RTB, dealings of ad spaces are conducted in the form of the auction, and unlike the auction of the former, goods (ad space) exist in large quantities. Such auctions are not in the former. Since RTB has just started, it is not well known about a motion of a market. So, Modeling of RTB market is performed in this re-search. It is the purpose to make a model to consider a motion of a RTB market. It compares with RTB and other various auction models. Finally we describe what was understood so far, future subjects and the view of research.

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