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Title
Japanese:WEB広告における実時間オークションのシミュレーションモデル 
English:Study on The Simulation Model of A Real-Time Auction in WEB Advertising Frame 
Author
Japanese: 鍋田武頼, 山本学, 吉川厚, 寺野隆雄.  
English: Takeyori Nabeta, Gaku Yamamoto, atsushi yoshikawa, Takao Terano.  
Language Japanese 
Journal/Book name
Japanese:社会システム部会研究会資料 
English: 
Volume, Number, Page Vol. 5        pp. 13-22
Published date Mar. 5, 2014 
Publisher
Japanese:計測自動制御学会 
English: 
Conference name
Japanese:第5回社会システム部会研究会 
English: 
Conference site
Japanese:沖縄県石垣市 
English: 
Official URL http://www.socsys.org/symposium005/
 
Abstract Real-Time Bidding (RTB) is such that goods are traded by way of auction on a real-time basis and ad spot has been done in this way in recent years. RTB is thus a new auction style for bidders called Demand-Side Platform (DSP) because the number of trades and bidding styles are different from those in conventional auctions. This study explores an effective and less costly bidding strategy to make more successful bids in RTB by agent-based approach. In the simulation model, auctions of ad spots occur in accordance with time slots in a day and the participants bid based on their strategies. The computational experiments show that staying out is of particular importance.
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