Framework for rapid analysis of consumers’ attention processes while looking at print advertisements --Eye tracking approach combined with information classification scheme--

Publication Information

Title

Japanese:
English:	Framework for rapid analysis of consumers’ attention processes while looking at print advertisements --Eye tracking approach combined with information classification scheme--

Author

Japanese:	青木洋貴.
English:	Hirotaka Aoki.

Language

English

Journal/Book name

Japanese:
English:	Journal of Japan Industrial Management Association

Volume, Number, Page

Vol. 66 No. 4E pp. 460-471

Published date

Jan. 2016

Publisher

Japanese:
English:

Conference name

Japanese:
English:

Conference site

Japanese:
English: