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Title
Japanese:人間中心設計を活用したサービスコンセプト具体化支援手法の構築 
English: 
Author
Japanese: 草野 孔希, 大野健彦, 中谷 桃子, 白坂 成功.  
English: Koki Kusano, Takehiko Ohno, Momoko Nakatani, 白坂 成功.  
Language Japanese 
Journal/Book name
Japanese:人間中心設計 
English: 
Volume, Number, Page Vol. 10    No. 1    pp. 17-26
Published date Nov. 2015 
Publisher
Japanese:特定非営利活動法人 人間中心設計推進機構 
English: 
Conference name
Japanese: 
English: 
Conference site
Japanese: 
English: 
Abstract Designing an attractive new service is a difficult task. Researchers have developed various tools that can help designers become more efficient in the field of the service design. In practice, however, de­signing an attractive service raises unforeseen problems that hinder progress in the project. Actual projects often become delayed or diverted. This paper introduces a case-study that reveals the true progression of a project in the early stage of service design. We adopt the ethnographic approach in observing a project for four months. We particularly focus on the causes of problems that cause delay and diversion of the design iteration. In addition, we develop a novel method and tool to support service design based on insights of the observation result by utilizing human-centered design process. Our tool allows a designer to iteratively design a service concept easily and quickly in the early stage of service design based on a storyboarding. Furthermore, this case study suggested the effectiveness of human-centered design process for developing a novel method to support service design.

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