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Title
Japanese:Modification of Service Content for Evolution of Service Platform Ecosystems 
English:Modification of Service Content for Evolution of Service Platform Ecosystems 
Author
Japanese: 井上祐樹, Takeshi Takenaka, Koichi Kurumatani.  
English: Yuki Inoue, Takeshi Takenaka, Koichi Kurumatani.  
Language English 
Journal/Book name
Japanese:Journal of Business Ecosystems 
English:Journal of Business Ecosystems 
Volume, Number, Page Vol. 1    No. 1    pp. 1-19
Published date Jan. 2020 
Publisher
Japanese: 
English: 
Conference name
Japanese: 
English: 
Conference site
Japanese: 
English: 
Official URL http://dx.doi.org/10.4018/jbe.2020010101
 
DOI https://doi.org/10.4018/jbe.2020010101
Abstract <jats:p>In platform ecosystems, the proper modification of goods provided could promote innovation and fulfill the need for diversity among consumers. However, most platforms in the service industry currently serve merely as intermediaries for existing services. This study aims to clarify how the function of a platform, which brings a modification of the content of services, contributes to the development of the platform ecosystem in service industries. The results of an agent-based simulation that imitates platform-based markets of a service industry reveal that the facilitation of changing the content of services could have negative effects for the platform ecosystem if there are no supportive functions. The authors demonstrate that two supportive platform functions contribute to successful modifications in service content the facilitation of customer involvement improves the sustainability of the ecosystem by increasing profits of platform users, and the support for capturing latent needs extends to the platform-based market.</jats:p>

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