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タイトル
和文:RTBにおけるオークションモデルに関する研究 
英文:Study on Auction Model in RTB 
著者
和文: 鍋田武頼, 山本学, 吉川厚, 寺野隆雄.  
英文: Takeyori Nabeta, Gaku Yamamoto, atsushi yoshikawa, Takao Terano.  
言語 Japanese 
掲載誌/書名
和文:第4回社会システム部会研究会資料集 
英文: 
巻, 号, ページ Vol. 4        pp. 57-60
出版年月 2013年9月10日 
出版者
和文:計測自動制御学会 
英文: 
会議名称
和文:第4回社会システム部会研究会 
英文: 
開催地
和文:東京都 
英文: 
公式リンク http://www.socsys.org/symposium004/
 
アブストラクト As for the frame of the Web advertisement, dealings are conducted in real time today. It is called RTB:Real Time Bidding. In RTB, dealings of ad spaces are conducted in the form of the auction, and unlike the auction of the former, goods (ad space) exist in large quantities. Such auctions are not in the former. Since RTB has just started, it is not well known about a motion of a market. So, Modeling of RTB market is performed in this re-search. It is the purpose to make a model to consider a motion of a RTB market. It compares with RTB and other various auction models. Finally we describe what was understood so far, future subjects and the view of research.

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