Incorporating Choice Dynamics in Models of Consumer Behavior
著者
和文:
McAlister LEIGH,
Rajendra SRIVASTAVA,
Joel HOROWITZ,
Morgan JONES,
Wagner KAMAKURA,
Jack KULCHITSKY,
Brian RATCHFORD,
Gary RUSSELL,
Fareena SULTAN,
屋井 鉄雄,
Doyle WEISS,
Russ WINER.
英文:
McAlister LEIGH,
Rajendra SRIVASTAVA,
Joel HOROWITZ,
Morgan JONES,
Wagner KAMAKURA,
Jack KULCHITSKY,
Brian RATCHFORD,
Gary RUSSELL,
Fareena SULTAN,
Tetsuo YAI,
Doyle WEISS,
Russ WINER.
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