Journal Paper

• Hirotaka Aoki, Kenji Itoh. Analysis of viewer’s perceived information from television commercial by use of eye tracking data combined with auditory information, Japanese Journal of Ergonomics, Vol. 38, No. 1, pp. 8-21, 2002.
• Hirotaka Aoki, Kenji Itoh. Analysis of information acquisition quantity and strategy in reading printed advertisements affected by television commercials, Journal of Japan Industrial Management Association, Vol. 53, No. 5, pp. 397-409, 2002.

Book

• Hirotaka Aoki. Nomura Securities, In A. Bird (Eds), Encyclopedia of Japanese Business and Management, Routledge, London., In A. Bird (Eds), Encyclopedia of Japanese Business and Management, Routledge, London., pp. 337-339, 2002.

Domestic Conference (Not reviewed / Unknown)

• Hirotaka Aoki. Analysis of creative task while designing of print advertisment, 平成14年度日本経営工学会秋季研究大会予稿集, pp. 254-255, 2002.
• Hirotaka Aoki, Kenji Itoh. Analysis of information acquisition quantity and strategy in reading printed advertisements affected by television commercials, Proceedings of the 43rd Annual Conference of Japan Ergonomics Research Society, pp. 482-483, 2002.

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